Animal advocacy org FARM USA (along with 21,000+ consumers) has been clamoring for Ben & Jerry’s to add vegan ice cream options to its lineup.
They recently launched a campaign to that effect, and FARM’s effort was centered around the company’s Free Cone Day, April 14th.
So yesterday, FARM held demonstrations at shops across the country, having people hold up signs saying “I want dairy free ice cream because …” scrawled with different reasons.
Looks like the effort got Ben & Jerry’s attention, because yesterday, via Twitter, they told FARM USA: “We hear your feedback and share your dream. We’re working on it.
FARM USA has been directing attention to a popular petition that’s been making the rounds for awhile. The petition owners, Jenny Foy and Doug Reed from Charlottesville, VA, are asking people to Tweet the following:
So excited that @BenAndJerrys is “working on” a dairy-free ice cream! Sign & share to support yummy vegan ice cream: http://ctt.ec/3bfJe+
Sign the petition, if you haven’t already, because who wouldn’t love some vegan Americone Dream?!