A couple of years ago, the term Hampton Creek didn’t have much meaning—other than as a potential title for a new show on the CW. But thanks to the popularity of Just Mayo, the misguided legal maneuverings of Unilever and a roster of big-name investors, this little start-up is arguably becoming the biggest name in the plant-based product market.
While the Silicon Valley-based brand currently has Just Mayo and Just Cookies on store shelves, they have yet to release Just Scramble, an egg alternative that CEO Josh Tetrick originally hoped to launch last year.
The good news is, they’re hard at work on the product, and according to a new Washington Post piece, it’s scheduled to roll out to food service purveyors at the end of 2015.
The delay, according to the piece and in Tetrick’s own words, is based on taste. “On taste, Just Scramble is about a 6 out of 10 right now, and we won’t release it until it’s a 10,” Tetrick told the Post.