Jewish Advocacy Org Changes Name to Promote Veganism

Logo, very light dotsIn a sign of advancing attitudes towards animal-free eating, the renowned organization Jewish Vegetarians of America has officially changed its name to Jewish Veg. The rebranding is due largely to the fact that the group’s mission is to encourage people to reduce their consumption of animals products — including eggs and dairy.

Veganism is the end goal, so the word vegetarian could be misleading, the org said. The group is all about helping people adopt plant-based diets in order to express the Jewish values of “compassion for animals, concern for health, and care for the environment.”

“We’re dropping the word ‘vegetarians’ from our name in large part because we’re now encouraging and helping people to go vegan,” Jeffrey Cohan, executive director of Jewish Veg, tells Latest Vegan News. He adds that the new name connotes inclusiveness for people at different stages of their plant-based journey.

The JVNA name originated at the organization’s inception in 1975, and the change was announced at its 40th anniversary party in New York this past Tuesday.  Cohan stripped off his shirt and tie to reveal a t-shirt bearing the new name.

“The response we’ve received from our members — at Tuesday’s event, on social media, and in replies to our e-blast — has been extraordinarily positive and enthusiastic,” he adds.

The name isn’t the only change the organization has undergone. Previously an all-volunteer group, the last two years has seen the hiring of some professional staff, as well as the creation of a strong Board of Directors and Rabbinic and Advisory councils.

Jewish Veg has also expanded its overall efforts, including creating a “Veg Pledge” campaign to help people adopt plant-based diets, forging partnerships with major Jewish orgs, and making numerous presentations in Jewish venues across the U.S.

Tuesday’s event also included another announcement: Jewish Veg is partnering with Hillel International to send Israeli vegan leader Ori Shavit to 10 college campuses across the country to speak to Jewish students in October and November of this year.

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Hannah Sentenac, Editor-in-Chief

Hannah Sentenac, Editor-in-Chief

A wizard of words, lover of all living things and vegan mac 'n cheese master, Hannah is the Editor-In-Chief and Founder of Her writing has appeared in Live Happy magazine, the Miami New Times,,, and numerous other publications and websites. She's obsessed with Cocowhip, Just Mayo and Dandies marshmallows, and is totally addicted to the outdoors. You can reach Hannah directly at

2 Responses

  1. Kol hakavod (kudos) and everyone else involved in he name change and all the other positive things happening re Jewish Veg. May the group have continued success in increasing awareness that vegan diets are most consistent with Jewish teachings on preserving human health, treating animals with compassion, protecting the environment, conserving natural resources, and helping hungry people.


  2. Madeline says:

    I recently saw a video from Isreal where they were removing the baby from the cow and than slit the mothers throat. I was more than disgusted. Several rabbi were there while this was taking place. Yom Kippur how many chickens are going to die for everyone sins.

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