In the midst of plummeting sales and bad press, McDonald’s may be turning to the almighty kale for salvation.
The mega-chain is looking to roll out the superfood in the “not-too-distant future”, CNBC reports.
“Possibilities include kale for use in salads, or perhaps a kale smoothie,” Janney Capital Markets reportedly wrote in a note to clients. “More generally, McDonald’s clearly aims to raise consumers’ perception of the quality of its food. Adding kale to the menu in some way could help be a step in this direction.”
Also, McDonald’s may start serving kale to appeal to millennials, a group that tends to lean towards fast casual chains like Chipotle—versus old school spots like McD’s.
The potential menu addition was discussed during a McDonald’s “turnaround summit” in Las Vegas last week, a source told CNBC. This comes amidst negative numbers for McD’s, with a report released Monday stating same-stores sales were down 4% in the U.S. and 1.7% globally in February.
Last week, the chain also announced it would start sourcing chicken raised without antibiotics within the next two years, plus offer customers milk from cows free from artificial growth hormone rbST.
Vegan options at McDonald’s have always been sorely lacking, and activists have even started petitions requesting that the brand add plant-based selections (other than fries, of course). No word yet on whether the kale choices will be vegan, but we can dream.