“Anything you can eat, I can eat vegan.” Everyone on a plant-based diet knows the truth of that meme/hashtag, and that’s the genius behind Plant Power Fast Food, an innovative new concept about to open its first location in San Diego, California, in early January.
The drive-up spot — in the hip, surf-style neighborhood of Ocean Beach — will offer an entirely plant-based menu that features burgers, shakes, fries, tacos, wraps, smoothies, salads, and fresh juices. Customers will be able to cruise into a Sonic-style drive-up, order through a kiosk, and wait for a staffer to bring out their food. The vegan fast food spot will also offer a sit-down interior, complete with bamboo tables and aluminum chairs.
Founded by ethical vegans, the spot is all about winning hearts and minds through delicious, familiar food.
“Our secret mission has always been to turn more people on to a vegan diet,” Zach Vouga, VP of Operations, tells Latest Vegan News. “It’s obviously the wave of the future. But we totally understand that diet is such a personal issue and that each person goes at his or her own pace. So the Plant Power Fast Food brand is really all about turning people on to how delicious plant-based food can be. And we’re doing it in a way that’s welcoming and fun. Our brand isn’t preachy; the food itself is the message.”
The second location, in Encinitas, Calif., is set to open in spring of 2016, and will feature a full drive-through a la traditional fast food joints. The team is looking to create a regional chain of vegan fast food eateries over the next several years.
“Turning our vision into a reality is a group effort,” adds Mitch Wallis, CEO. “Plant Power Fast Food is a diverse, hardworking, enthusiastic team committed to bringing something wonderful to our world.”
The Ocean Beach locale will be open from 11 a.m. through 9 p.m., seven days per week. After about six months they plan to kick off a breakfast menu featuring “egg” sandwiches, bagels and vegan cream cheese, and more.
With more and more Americans opting into plant-based options (and with the disturbing news about the health effects of eating meat) — it’s clear that healthier fast food is the future.
You can follow Plant Power Fast Food via Facebook, and learn more about the concept on the website, PlantPowerFastFood.com.