According to a new report by Packaged Facts, consumers are head over heels for non-dairy milks. Milk alternatives now account for a whopping 20% of the overall market—up from barely 14% in 2010.
Almond milk takes the cake as far as popular favorites. Between 2013 and 2014, sales of almond milk increase 40%. Coconut milk sales have also boomed. And with the addition of (delicious!) cashew milks, hemp milks and other unique alternatives, this market continues to innovate.
“The next several years will see intensified competition between dairy and dairy alternative beverages as both consumer comfort with the alternatives and criticism of dairy foods continue to grow,” says David Sprinkle, research director for Packaged Facts, in a press release. “Sales of plant-based dairy alternatives, especially almond milk, show no signs of slowing and new alternative sources are expected to drive the alternative segment even faster and higher over the next several years.”
The growing popularity of non-dairy milk comes amidst reports of the health risks of dairy consumption, as well as increasing problems with lactose intolerance.
Almond milk, all the way!